Despite the growth in social media, a press release is still an invaluable marketing tool to raise your profile, or that of your company or organisation. Journalists still rely on press releases for the majority of their stories, but sending the release on its own is no longer effective. You have to also to ‘pitch’ it. When done correctly, your release will be published. If not, it will be ignored. Through practical exercises and real life examples, Joy Francis, executive director of Words of Colour Productions, will show you the pros of cons of writing a press release, the importance of structure and will give you tips on how to do a follow up pitch.
Date: Wednesday 16 October 2013
Venue: Clapton Library (Education Room), Northwold Rd, London E5 8RN
Time: 5pm-7.30pm
Price: Free
Age: 18+
Bookings: No booking required